Not A Cheesy Ad

January 20, 2010

I came across this video earlier today, I forgot how, and thought it was great, give it a watch:

Kudos to John Nolan for his creativity in this piece.

Imagine if this were a real TV ad for some brand of cheese, and shortened a little in order to fit a proper commercial slot. Would you enjoy it and tell your friends? Would you remember the brand of cheese being advertised? Would you at the very least remember this pumped up little mouse? If you answered yes to at least one of those questions, then that commercial would be considered a success.

I think it’s very memorable and powerful because it actually brings you through a set of emotions. I’ve included the steps for what I believe would be two general reactions:

1. Aw how cute that little mousy is getting some cheese
1a. Ah I hate mice! I hope that mouse trap destroys him!

2. *Snap* Oh no! Poor little guy! 😦
2a. *Snap* Haha, he had it coming! Stupid mouse.

3. *Music* YES! YES! That mouse is the man !!
3a. *Music* What the ?! Crazy mouse better not come to my house.

It’s just a winning video on multiple levels with the music choice, emotional attachment, humor, and clever transfer of strong cheese to a beefy mouse.

What do you think?

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