I wanted to share with all of you what a great ad series looks like. These ads were done by an agency that goes by the name of Script and it is for AutoDesk’s AutoCAD Civil 3D program. If you are unfamiliar with AutoDesk, they have quite a few neat products that revolve around 2d and 3d design, animation, prototyping, and modeling. The Civil 3D program is mainly for the use of civil engineers in constructing simulated designs of various types of projects – basically a 3D model of whatever they want to build. Now take a look at the following three ads and tell me what you think. Photos are courtesy of Ads of the World (click to enlarge).


What’s so great about this campaign? A few things – – it’s simple, the visual is astounding and is straight from the program being promoted, and the copy matches the visual to perfection.

“Visit places that still don’t exist” – – This is one of those simple “DUH!” lines that just works and appears as if it was probably very easy to come up with. No matter the difficulty, when the copy and the visual are in such harmony, you can’t debate it. What’s important to think about is the impression these ads have on individuals who are civil engineers or would use this program; more than likely very effective.

I’m not going to go into any further discussion; I just wanted to give this some recognition.

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