Inbound Marketing University – Assignment #6

May 30, 2010

IMU’s 6th class was taught by Rand Fishkin, the CEO and Co-Founder of SEOmoz, and he discussed advanced SEO techniques and tricks for optimizing a website and increasing web rankings.

Assignment #6: Write a blog article explaining how you could use both on-page and off-page SEO to rank for a specific keyword, and how that would help your inbound marketing efforts.

Search Engine Optimization is really the core of inbound marketing. By improving your website’s ranking on search engines you vastly increase the chances of people finding you.

In order to rank higher in search engines for specific keywords you can use on-page and off-page tactics. The biggest factor in on-page SEO is the keyword itself. According to the experts, using the keyword in your page’s title tag has a very strong impact on your search engine ranking. Additionally, using the keyword(s) as the first word(s) in the title tag also provides a very strong impact. This is a really simple concept – determine the keywords on each page of your website and use those in the title tag in order to reach your target. You should also be consistent and use these keywords in the headline tags, this will lead to accurate links on the search engine results pages.

The most significant factor of off-page SEO is your link popularity. This is where you want to reach out to the Linkerati, people on the web who have a high influence on web traffic because of their eagerness to share links. Provide great, important content, and valuable resources to the Linkerati and your site will gain many inbound links. Some Linkerati member examples would be journalists, forum posters, and bloggers. By creating valuable content to the Linkerati, you encourage a heavy amount of link-creating that all comes back to you, thus optimizing search engine results.

Thanks for the class Rand!

Off to learn about Calls to Action and Landing Page Best Practices!

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