The fifth class at IMU was taught by David Meerman Scott who is a marketing strategist, as well as the author of The New Rules of Marketing & PR and World Wide Rave. In this class he discussed tips for creating viral ideas and how to make them spread on their own.

Assignment #5: Come up with a remarkable idea. How would you launch that idea to create a world wide rave around your business?

First of all, this is the most thought-provoking homework assignment yet, thanks David. I’m also a little reluctant to share any remarkable ideas with the world in fear of someone stealing it or me not being ready to back it. However, as your course said – lose control.

I’m sure this has been discussed before, but I don’t think there is any mainstream form of it. You know when you’re in the dentist’s chair with your mouth wide open and it’s loaded with cotton rolls and scary looking utensils? You know how your dentist expects you to answer questions while in this state? I’m sure these tooth professionals understand why we cannot answer questions that require more than a yes or no shake of the head, but wouldn’t they benefit from easy communication?

Take a look at the typical dentist’s chair:
Dentist Chair

Now add this:
Dry Erase Board and Marker

Now we have a way for patients with a mouth full to communicate. Dry erase marker boards are very cheap, and will easily hook on to the left side of the chair for easy access. Even better, you can doodle to try to pass the time or distract yourself from the pain. Dentists can write a pain scale from 1-10 on the board and have the patient circle the number of their choice, or point to it, at any time. This of course will become obsolete when we have mind-reading machines that verbalize our thoughts; but we aren’t there yet.

Here are the steps to turning this into a world wide rave:

  • Create a comedic video of the marker board in use – show examples of dentists asking unanswerable questions, then show how the marker board comes in handy, but use funny questions that would never be asked and use over-exaggerated facial expressions/sound effects. Also show patients doodling or playing tic-tac-toe. Upload video to YouTube.
  • Seek out the most influential (far-reaching) dentist bloggers. A Google Search brings up plenty of opportunities. Send them a short, informational e-mail including a link to the video.
  • Do the same as above for Twitter.
  • Send sample marker boards with introductory letters to famous/popular dentists around the country (U.S.).
  • Then see what happens!
  • Again, this idea may have been mentioned by someone else at some point in time, but I couldn’t find anything related. Either way, this brought a couple more dentist ideas into my head!

    Next class: Advanced SEO Tactics